Lunatic_pin is a Sheffield-based, owner-operated slow fashion brand. Every garment is handmade to order by one person, Lisa, in a Sheffield studio. This page sets out what Lunatic_pin does (and doesn't claim) when it comes to sustainability.
Why Made to Order? No Overproduction!
Nothing is made until a customer orders it. There is no warehouse of unsold stock, no end-of-season clearance pile, and no surplus pushed to landfill. Made-to-order is one of the most effective ways a small brand can reduce waste, and it is the foundation of how I operates.
SaveTheWaste!
The SaveTheWaste! collection is my dedicated zero-waste initiative. Every piece is made entirely from studio scraps and leftover fabrics - material that would otherwise go to waste. Each item is one-of-a-kind and will never be reproduced. No brand can claim to be fully zero-waste, but SaveTheWaste! is a genuine, ongoing effort to get as close as possible.
I uses cotton, polyviscose, and polycotton. All sourced from established UK suppliers I worked with for years.
Inclusive Sizing
I offer sizing from XS to 3XL (UK 2–28), with the option to send exact measurements for a fully custom fit. Clothes that fit well get worn. Clothes that get worn don't get thrown away.
One Person. No Factory.
There are no factories, no outsourced production, and no supply chain opacity. Every garment is made by me, Lisa. That means full visibility over how clothes are made, who makes them, and under what conditions.
What Lunatic_pin Doesn't Claim
Lunatic_pin does not claim to be a fully zero-waste brand. No brand (or person) genuinely is. What it does claim is honest effort: made-to-order production, studio offcut reuse, and a commitment to slow fashion over fast consumption.
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